DALLAS & Stamford, Connecticut - WWE and 7-Eleven, Inc. today announced that after two successful partnerships, companies will return to the ring for the month of August to promote the WWE collectible Slurpee and Big Super Gulpcups and straws. This marks the first time 7-Eleven had three consecutive summer campaigns, with an entertainment property.
7-Eleven will offer the exclusive collection of cups and straws highlighting the biggest stars in WWE and legends such as John Cena, The Rock, The Miz, "Stone Cold" Steve Austin, Rey Mysterio, Randy Orton, Shawn Michaels and "Rowdy" Roddy Piper. The cups feature action shots of every star in the WWE and the legendary All Stars, the latest video game published by THQ WWE.Consumers who purchase a Slurpee drink and a chocolate bar TWIX can enter to win all expenses paid, VIP trip to WrestleMania XXVIII, to be held in Sun Life Stadium in Miami Sunday, April 1, 2012 with the Rock vs John Dinner in the main event. To register for the VIP trip to WrestleMania, the consumer has to go Slurpee.com and grab your reward points and the Slurpee Nation TWIX codeset. Slurpee cup code entries can be made online or through "711-711" for a chance to win several interesting items, including DVDs and WWE WrestleMania XXVII of the WWE brand t-shirts, caps, baseball, video games, banners and more.
All 7-Eleven stores in 7400 the United States and Canada have a significant presence in the WWE as the association of cross-promotion begins today. Will be supported by television commercials with WWE Superstar The Miz WWE through the whole series and live events, social media properties WWE WWE Magazine.
"WWE is very loyal and enthusiastic fans who come to 7-Eleven cups drink collection featuring their favorite stars and legends," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of sales, marketing and logistics. "In addition to this popular promotion with the intense heat gripping much of the country, and we expect Super Big Gulp Slurpee drinks legendary superstars of this month."
"This demonstrates the strength of the mark as 7-Eleven and the WWE, which has helped us to implement the third consecutive summer offer," said Michelle Wilson, Chief Marketing Officer of the WWE. "We look forward to another successful partnership, which encourages fans of the WWE 7-Eleven stores to pick up cups and straws, as part of the memorabilia collection of WWE."